Content Decay

The antidote to ageing content: Content Decay. The focus here is on the performance of individual pages over time. Pages that have lost or gained clicks and impressions over time can be identified at a glance. Could a page refresh bring back lost rankings?

You can see at a glance:

  • Performance development over the last 13 months
  • The time of the best performance (green)
  • The time of the worst performance (red)
  • The difference of the last month with three points in time